CCH Web Manager Resource Hub

Quick Links

Use the below quick links to navigate to Web Manager user guides and other helpful information such as SEO tips and tools.

Improve Your SEO

Learn how to improve your websites Search Engine Optimisation through Web Manager, with our easy to follow tips.

Track & Manage Your SEO

Having a website well optimised for Search Engines isn't just about the content you put in your website. It's about how you manage and track it too!

Web Manager Help

Learn how to use, manage and maintain your website with videos and online guides.

Web Manager Training

A general overview of logging in, navigating and using CCH Web Manager to maintain your website.

Customised Demo Site

Visit our feature rich customized demonstration website.

Web Manager Blog

Keep up to date with the latest news, tips and tricks and latest features for your accounting website in Web Manager.

SEO Checklist

We have put together a checklist to help you manage your website's SEO.

Web Manager Resource Hub

Visit the Web Manager Resource Hub home page.

CCH Web Manager

  Tools to manage Search Engine Optimisation (SEO)

Having a website well optimised for Search Engines isn't just about the content you put in your website. It's about how you manage and track it too!

Below we outline how you can use tools like Google Analytics and Google Search Console to improve your Web Manager website and maximise your online presence.

We encourage getting your website content in good shape before getting too involved in these tools. There are many easy to implement improvements which can make a big difference toward boosting your SEO rankings. 

  Visit our SEO Tips page first!

 

Find out more about:

'Google My Business' - Get Found

Google My Business makes it simpler than ever to make sure your local business information can be easily found across Google, including on Google Maps, Google Search, and Google+. Best of all it's free to set up!

Google My Business is the fast and easy way for businesses and organizations to manage their online presence with Google. Using the Google My Business dashboard, you'll now be able to:

Show up on the web

Your next customer could be a click away. When you get on Google, you make it easier for customers to find information about your business online, including hours, contact information and directions.

Get on the map

Your verified business information can appear in Maps, helping customers find directions to your business. They can also find contact info as well as ratings and reviews of your business.

Stand out on Google+

Followers of your Google+ business page can show appreciation and give feedback with posts and reviews, and use the +1 button to endorse products and services on Google+, Google Search, Maps or on ads.

Share the right info about your business

Update info about your business as often as you'd like. From Google My Business, you can edit your contact information, business description, hours, website URL and more.

Be found across devices

Customers can find your business on computers, mobile phones and tablets. Whether they're searching at home, on the go, or switching between devices, your customers will find the same reliable information about your business.

Get your business on Google for free

To find out more about Google My Business and to ensure your business information is set up and up to date visit https://www.google.com/business/

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One of the most useful features of having a verified and up to date Google My Business listing is the business card style display of your contact information, map, business hours, website address and more that will appear on the right hand side of the search results screen in Google when a user searches for your business name.

A hub to manage your presence on Google

A few years ago, Google My Business replaced 'Google Places' and provides a tool to manage your business listing to make sure your information can be easily found across Google, including on Google Maps, Google Search, and Google+.

Claim your business page

Often Google will already have a default listing in place for your business, whether you have set it up or not. If one already exists you will need to claim it.

The easiest way is to Google the name of the business and see if there is a page already there, if not, go to www.google.com/business to set one up. Then, if you are a local type business, make sure you verify the address.

Also link to your website by adding the Google+ "follower button". Then start adding content like company profile and photos etc.

Help grab customer and prospects attention

Your lsiting will automatically include a thumbnail map of your location that a user can click for directions, you can include photos to represent your business or show your building or shop front to make it easier for people to find you. Include business hours and contact information to make contacting you easy for your clients and prospects.

Google My Business Reviews

Customers can leave a review of your business as a testimonial right there on the search results page. Helping prospects to make an on the spot decision about whether you are the right firm for them.

Google My Business App

You can also manage your Google My Business listing from iOS or Android to update your business details and post pictures.

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Create a Google My Business Listing

To set up a Google My Business Page you will first need a Google Account that you want associated with your business. If you do not have a Google account then you can click the following link to create a Google Account. If you already have a Google account ready to go then go to google.com/business and select 'Start now' in the top right-hand corner.

Step 1
Enter your business name. It is important that this is spelled correctly and that it is the name you want associated with your business as this will be what Google uses to display your business name.

Step 2
Enter your business location details. 

Step 3
Choose your business category. It is important to choose the most accurate category possible as you're essentially telling Google which type of customers should see your business listing.

Step 4
Add your business phone number and website. Although this is listed as optional, it is recommended that you do add your details as this will create click backs to your website.

Step 5
Choose whether you would like to receive tips and recommendations from Google for keeping your My Business page current. This may be helpful for the ongoing maintenance of your page as Google will be supplying you with the most relevant information for keeping your My Business page up to date.

Step 6
Choose a verification option. If you're not ready to verify your business yet click on 'More Options' and select the option to verify later. You will be able to view your My Business page at this stage so you can set it up and then go back to verify it once you are happy with it.

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Q. Do I need Google My Business if I already have a website?
A. Google My Business complements your existing website by giving your business a public identity and presence on Google. The information you provide about your business can appear on Google Search, Maps and Google+.

Q. How do I sign up for Google My Business?
A. Click here, and follow the steps to add your business information to Google. Please note that any edits will not appear on Google until you verify your business.

Q. How much does Google My Business cost?
A. Anyone can use Google My Business for free.

Q. What's the difference between Google My Business, Google Places for Business, and Google+ Pages Dashboard?
A. If you previously used Google Places for Business or Google+ Pages Dashboard to manage your business information, your account has been automatically upgraded to Google My Business. Google My Business makes it easier than ever to update business information across Google Search, Maps and Google+.

Q. How do I manage multiple business locations?
A. If your business has ten or more locations, you can add them all at once using the bulk upload tool. Go to Google My Business Locations to upload and edit your locations. Learn More

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How to add or claim your business on Google
Learn how to sign up for Google My Business, and how to get the most out of this resource.
How to verify your business on Google
Learn about the different options for verifying your business on Google. Learn more: https://support.google.com/business/answer/2911778
Someone else verified my business on Google
Learn how to request management access to a Google My Business page. Learn more: https://support.google.com/business/answer/4566671?hl=en
How to edit and update your business information on Google
It’s crucial to keep your business information on Google up to date. Learn how to make basic edits to your business on Google here. Learn more: https://support.google.com/business/answer/3039617

Google Search Console - Optimise Visibility

Google Search Console (previously Google Webmaster Tools) is a free service that allows webmasters to check indexing status and optimise visibility of their websites. Google rebranded Google Webmaster Tools as Google Search Console in 2015.

Below are some of the things you can do with Webmaster Tools:

  • Check your site's health for potential issues that Google has detected.
  • Understand your search traffic and learn how users are finding your site.
  • Make optimisations to help Google better understand and represent your site.

To add your site to your Google Search Console you will need to use the option under your Google Search Console for adding 'Property' (your website domain name) that allows you to generate an HTML 'meta tag'. Then supply us with the metatag so we can add it to the <head>  section of your home page template.

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Although Google Search Console contains a lot of useful information for webmasters, we believe the sections below will be most relevant to our customers.

Search Appearance Section

  • HTML Improvements: Provides info on duplicate, long, short or missing title/description tags.*
  • Data Highlighter: Does your site contain structured data like event listings or review ratings? Now there's a new alternative to webmaster markup for helping Google understand your site's data. With Data Highlighter, you simply "tag" each data field with your mouse. Then Google can present your data more attractively, and in new ways, in search results.

Search Traffic Section

  • Search Analytics: Analyze your performance on Google Search. Filter on clicks, impressions, CTR and position and compare your results to better understand your users' search patterns.
  • Links to your site: Shows who links the most to your site, your most linked content and how your data is linked.
  • Internal Links: Displays the internal links on your website.
  • Mobile Usability: Displays mobile usability errors for your website, i.e. touch elements too close, viewport not configured, small font size. Websites with mobile usability issues may not rank as well in mobile search results.*

Google Index Section

  • Index Status: Displays the number of pages indexed by Google and also those blocked by robots.txt over a yearly period.*
  • Remove URL's: Temporarily remove URLs that you own from search results. To remove content permanently, you must remove or update the source page.

Crawl Section

  • Crawl Errors: Displays pages on your website with 404 errors (broken links).*
  • Crawl Stats: Displays pages crawled/kilobytes downloaded per day by Googlebot for a 90 day period.
  • Fetch as Google: The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site. You can use Fetch as Google to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot.
  • Sitemaps: Add or test a sitemap for your website.

Source: Search Console Help Center (https://support.google.com/webmasters)
* These are the areas we feel you should pay most attention to under each section.
 

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Sign up for Google Search Console

When we build your website we add a Google Search Console meta-tag to our master account, however you can easily add your own meta-tag as a website can have multiple verified owners. All owners have the same rights as the original owner, including the ability to add and remove owners. If you already have a Google account you can simply visit https://www.google.com/webmasters and sign in. If you don't have a Google account, you can create one by clicking sign in and then creating a new Google account. We recommend using the same Google account login for all of your Google products - Gmail, Analytics, Search Console etc.

Adding your website to Google Search Console

Login to Google Search Console using the Google account you wish to associate with your website. Enter your full website address and then click 'ADD A PROPERTY'. It is important that you specify the URL exactly as it appears in the browser bar, including the final / mark (e.g. http://www.your-url.com/).

You will then be asked to select a verification method to prove that you own the site. Select the 'HTML tag' option from the 'Alternate methods' tab. You will then be presented with a html / meta tag as shown below. Simply copy the tag including the opening < and closing > and email it to us at nz-webmanager@wolterskluwer.com so that we can add it to your website's template. We will notify you once we have done this so that you can then log back in and verify the ownership of your website.

Once verification is complete you are good to go!

Google have a support page set up for Google Search Console  https://www.google.com/webmasters/support/ which has help and information for common issues and advice.

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Q. How do I sign up for Google Search Console?
A. If you already have a Google account you can simply visit https://www.google.com/webmasters and sign in with your existing account. Or create a new google account by clicking sign in and then creating a new Google account.

Q. How much does Google Search Console cost?
A. Anyone can use Google Search Console for free.

Q. CCH have already validated their Google Search Console master account to my website, can I add another account?
A. Yes, a website can have multiple verified owners and owners can be removed using the Manage Verification page. All owners have the same rights as the original owner, including the ability to add and remove owners.

Q. Who Supports Google Search Console? / Who can I ask for help?
A. Google have a support page set up for Google Search Console  https://www.google.com/webmasters/support/ which has help and information for common issues and advice.

Q: Can I use my Gmail account username and password for Google Search Console?
A: Yes, we recommend using the same Google account login for all of your Google products - Gmail, Analytics, Search Console etc.

Q: How is it different from Google Analytics?

A. Google Analytics is more about the visitors to your site - the number of visitors you're getting, where they are geographically, what device they are using to browse your site, how long they're spending on your site and their page behaviour, etc. 

Google Search Console is generally about more technical details including the mobile usability of your site, information about duplicate or poor page titles/description, whether there is malware or other problems on your site, and which keyword queries your site is appearing for in search results. 

You can benefit from the information provided by Search Console and GA, by linking the accounts together to integrate the data from both sources – enabling you to access additional reports that are only available when the two are connected. 

NB: Your site will need to be verified in Search Console before you can link the two.

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Intro to Google Search Console
In the first episode of Search Console Training, Daniel Waisberg explains the basics of Search Console and how to utilize it to succeed on Search and the web in general, no matter your role - a small website owner, someone responsible for building or maintaining a large website, or an SEO professional.
7 ways to verify site ownership
In this episode of Search Console Training, Daniel Waisberg goes over the 7 ways to verify your site ownership in Google Search Console and activate Search Console for your site. The individual verification methods are: DNS record (3:00) HTML file upload (5:38) HTML tag (7:03) Google Analytics (8:04) Google Tag Manager (9:36) Google Sites (11:03) Blogger (11:43)
Performance reports in Search Console
In this episode of Search Console Training, Daniel Waisberg discusses how to use Search Console to monitor your site's performance in Google Search. Learn how to access data such as which queries, countries, devices, and search features work best for your site - and much more!
URL Inspection Tool
In this episode of Search Console Training, Daniel Waisberg goes over how to use the URL Inspection tool in Search Console. Learn how to find out the current index status of your pages, test a live URL, ask Google to crawl a specific page, and view detailed information about the page’s loaded resources (and more)!
Monitoring Rich Results in Search Console
In this episode of Search Console Training, Daniel Waisberg goes over how to use Search Console to monitor and optimize your performance with Google rich results. Understand what rich results are, how to monitor their appearance on Google Search, where to find errors in your structured data, and how to ask Google to validate fixes you’ve added to your website.
Sitemaps in Search Console
In this episode of Search Console Training, Daniel Waisberg gives a brief overview of the sitemaps report in Search Console. Find out more about what a sitemap is, decide whether you need one or not, and learn how to submit a sitemap and track its status using Search Console.
Index coverage status in Search Console
In this episode of Search Console Training, Daniel Waisberg shows how to find out which of your pages have been crawled and indexed by Google, and any problems found during the process.
Removals in Search Console
In this episode of Search Console Training, Daniel Waisberg goes over how to use the Removals report in Search Console to request your content to be temporarily hidden in Google Search results. He also discusses how to permanently remove pages from Search and review requests made by other users to remove outdated or inappropriate content on your site.
Security issues report in Search Console
In this episode of Search Console Training, Daniel Waisberg and Aurora Morales go over the Security issues report in Search Console. Find out how to get alerts about malicious reports on your site and what to do to fix your security issues.
Security issues explained
In this episode of Search Console Training, Daniel Waisberg and Aurora Morales go deeper into hacking and social engineering (and other types of security issues). Stay tuned to learn more about the different types of hacks and ways hackers can take control of your site.

Google Analytics - Track Progress

Google Analytics tracks and reports on your website traffic and is the most widely used web analytics service.

Google Analytics is built in to the CCH Web Manager software and allows you to view a summary of website tracking data via the Web Manager Dashboard. For more in-depth reporting on website tracking, you can login to your Google Analytics account.

So we can configure Google Analytics in Web Manager, we need you to provide a Google account username and password. If you have already set up a Google Analytics account then you can add the username, password and UA code to Web Manager yourself.

Once you have provided a Google username and password, we can then set up your Google Analytics account and add the necessary details to Web Manager so it can start tracking and reporting on website traffic.

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Here is just a small handful of what you can do with your Google Analytics account

  • Use Dashboards to set up quick glance views showing traffic, goal completions, and other metrics that are most important all in one place.   
  • Use Goals aligned with your business objectives to track conversion rates and gain insight into the effectiveness of your key content, inbound links, In-page click rates and more. 
  • See which pages users have visited, the average time they have spent on your site and where they are located geographically.
  • Get a visual representation of which parts of a page users are clicking with In-Page Analytics.
  • Understand the user expereince across multiple device types and the volume of visitors to your site who are using mobile devices. Assess the average time and bounce rate of those users to detirmine if improvements are needed.
  • Understand which pages your visitors stay on longest/shortest to help identify any content that might need improvement or calls to action added.
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If you're not familiar with Google Analytics, we recommend watching this Getting Started video from Google themselves for some tips on what you can be using your Google Analytics account to track.

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Q: Can I use my Gmail account username and password for Google Analytics?
A: Yes, we recommend using the same Google account login for all of your Google products - Gmail, Analytics, Search Console etc.

Q: Who should I contact for help with my Google Analytics reports and other functions?
A: Click here to access the Google Analytics Help Center

Q. How much does Google Analytics cost?
A. Anyone can use Google Analytics for free.

Q. How is it different from Google Search Console?
A. Google Search Console is generally about more technical details like, the mobile usability of your site, information about duplicate or poor page titles/description, whether there is malware or other problems on your site, and which keyword queries your site is appearing for in search results.

Google Analytics is more about the visitors your site, the number of visitors you're getting, how they're getting to your site, where they are geographically, how long they're spending on your site, their page behaviour, etc.

You can benefit from the information provided by Search Console and GA, by linking the accounts together to integrate the data from both sources – enabling you to access additional reports that are only available when the two are connected.

NB: Your site will need to be verified in Search Console before you can link the two.

Q. What is 'Universal Analytics'?
A. Universal Analytics is now the standard version of web analytics provided by Google. Universal Analytics introduces a set of features that change the way data is collected and organized in your Analytics account, so you can get a better understanding of how users interact with your online content. Click here to view the benefits of Universal Analytics.

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Welcome to Google Analytics for Beginners
This video from Google Analytics for Beginners in the Analytics Academy demonstrates how digital analytics can help you improve your business.
Overview of Google Analytics data collection
This video from Google Analytics for Beginners in the Analytics Academy demonstrates how Google Analytics collects data from web pages to send to Google Analytics.
The Analytics account structure
This video from Google Analytics for Beginners in the Analytics Academy demonstrates the structure of Google Analytics accounts including Organizations, Accounts, Properties, and Views.
Navigating the full Audience report
This video from Google Analytics for Beginners in the Analytics Academy the in-depth information provided in full reports, which provide more options for analyzing data.
Introduction to dashboards and shortcuts
This video from the Analytics Academy demonstrates how to save and share report data using dashboards and shortcuts.
Audience reports overview
This video from the Analytics Academy demonstrates how Audience reports work.
Acquisition reports overview
This video from the Analytics Academy demonstrates how Acquisition reports work.
Behavior reports overview
This video from the Analytics Academy demonstrates how Behavior reports work.
How to set up Goals in Analytics
This video from the Analytics Academy demonstrates how to collect data to measure business goals in Google Analytics.
How to use Analytics with Google Ads
This video from the Analytics Academy demonstrates how Google Ads integrates with Google Analytics.
Google Analytics for Beginners Wrap-Up
This video from the Analytics Academy wraps up the lessons and gives some final data analysis advice.

Google Paid Listings a.k.a AdWords

Google AdWords allows businesses to display ads on Google's Search Engine Results Page (SERP) to help them stand out and reach prospects when they search for the type of services they offer. 

You will often see two types of results on the Search Engine Results Page - AdWords ads and organic search results. AdWords ads are always accompanied by an 'Ads' label and can be shown above or below the organic search results. Organic search results are for well optimised websites with content that is directly related to the search term. 
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Any business, regardless of size, wants to be found at the top of a Google Search Engine Result Page (SERP). With Google AdWords you can target users via the Search Engine Results Page on Google. Advertisers can display their AdWords ads to users who enter those keywords into Google as their search query, even where their organic Search Engine Rankings don't qualify them to be on the front page for that particular search term. This form of advertising is also recognised as 'pay per click' and 'paid search'.

Pros:

1) Measurable: Google AdWords allows you to track your ad campaign including the number of clicks, number of impressions, click through rate (CTR), cost per click (CPC), conversion rate, number of conversions, cost per acquisition (CPA) etc.

2) Cost effective: Google AdWords can be a cost effective way to boost traffic to your website. You only pay when someone clicks on your ad (i.e. your cost per click).

3) Advertise locally or globally: Targeting customers in specific countries, regions or cities helps to widen your business reach.

4) Around the clock insights: See how your ads perform at any time by logging into your Google AdWords account. You can adjust your ads, try new search terms, pause your campaign and re-start whenever you feel like it. 

Cons:

Google AdWords is a tool you can use to have your business ad appear at the top of the page on a Google search engine results page (SERP). And while this sounds like a great option for getting your site to show up 'at the top' of Google, often you can achieve the same or better results by focusing on your organic search results. Here are some reasons to consider not using it:

1) Cost: Before you go spending money on your paid advertising through Google Adwords, we recommend you first work on your page titles, search descriptions and content within your site. If you can improve your search rankings organically to appear on the first page, you may not need to pay for listings.

2) Competition: While the most relevant ads are presented to the user first, if there are 10 other advertisers who have all 'bid' $3 per click for their ad, and you only bid $1 per click, your ad may not display.

3) Time: To get the best out of a Google AdWords listing, you need to be reviewing and monitoring your account regularly. And before you can do that you need to understand the complexities of a well optimised AdWords account. We recommend you first spend this time improving your website content, page titles and search descriptions.

4) Ambiguous: Some users may know that a Google AdWords ad isn't a result of organic Search Engine Optimisation and while they understand the ad may still represent information relevant to their search, they would rather explore the results which haven't been paid for.

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If you haven't done so already, create a Google AdWords account then watch the following videos so you can start reaching new customers with online ads tailored to your business goals and budget.

1. What are Search Ads?
Learn what search ads are and how Google AdWords can connect you with potential customers across the web.
2. Create a Campaign
To start running search ads, you'll need a Google AdWords account with an active campaign. In this video, you'll learn how to create your first search campaign.
3. Pick The Right Keywords
So you’ve created your first search campaign. The next step is to set up ad groups, keywords and ads. In this video, you'll learn how to pick the right keywords.
4. Write Great Text Ads
So you've picked the right keywords. Now it’s time to talk about writing the ads. In this video, you'll learn how to write great text ads.
5. Track Your Goals
So you've written some great text ads. To reach your goals, you’ll need to track how you’re doing. In this video, you'll learn how to set up conversion tracking in AdWords.
6. Review Your Performance
So you’ve set up conversion tracking and you’ve launched your search campaign. To start hitting your goals, you’ll need to know how well you’re doing. In this video, you'll learn how to review your performance in AdWords.

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FAQ's

Q. How do I advertise with Google AdWords?
A. Businesses can advertise on Google by opening a Google AdWords account using the following link : http://www.google.co.in/ads/new/step-by-step-adwords.html

Q. Where will my AdWords ads appear?
A. Google AdWords appear on Google's Search Engine Results Page when people search for terms covered by a set of keywords selected during the ad set up.

Q. How does AdWords work?
A. Depending on the competitiveness of the keywords you are bidding for, relevance of that keyword, authoritative and fresh content, AdWords gives real conversions for your company.  Here is Google's page for "Check and understand Quality Score"

Q. How does Google determine which Ad is shown where?
A. Once you have entered into the auction, Google looks at two key factors to determine where your ad ranks; your maximum bid and your quality score. The best combined CPC Bid and quality score gets the best position.

Q. How does Google determine what you pay?
A. You pay the minimum amount you can pay for the position you win if your ad is clicked on.
Ad Rank = Max Bid x Quality Score

Q. How do I make money through AdWords?
A. Google AdWords can be an effective method of driving traffic to your site, marketing your firm and attracting prospects. You can reach people you think might be potential customers based on their interest, demographics or whether they have visited your website in the past.

Source: Google AdWords Help Center (https://support.google.com/google-ads/#topic=7456157).

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AdWords tutorial from Google
Before you take advantage of all that online marketing can do for your business, make sure you know the basics.

Wolters Kluwer SEO Tips

For a well optimised website, there are two main areas to focus on - Website Functionality & Your Content

When your website is built in CCH Web Manager we ensure your design framework and functionality conforms to the latest search engine requirements. This takes care of the site design aspect. Sites older than 3 years (particularly those that are not using mobile friendly technology should consider a redesign using 'Responsive design' to keep up with the latest web standards.

Content both within your website pages and externally displayed content like Page Titles and Search Descriptions that help people find you. Google (and other search engines) will rank sites higher which have relevant, regularly updated content with lots of inbound links from other sites. Good rankings come from consistently writing and updating relevant content over a period of time.

There are a number of easy to implement improvements which can make a big difference toward improving your SEO rankings - so we have put together some tools to help you manage this yourself.

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As your existing website provider, we want to help you ensure your online presence is in peak condition. So we have generated a health check report to help every customer identify areas of their website which may need attention in order for it to perform at its best for Search Engine Optimisation, user experience, accessibility and performance.

Watch the Website Health Check report overview video

The areas we check include:

  • Domain Check
  • Mobile Friendly (Responsive)*
  • Page Titles and Descriptions (Meta Information)
  • Homepage Content & Keywords
  • Old Website Files
  • Broken Links
  • Image Description Text (Alt Text)
  • Large Image Files 
  •  
  • Broken Image Files
  • Blog Check
  • Social Media
  • Staff Profiles
  • Hidden Content Pages
  • Tidy site tree/site structure
  • External Links
  • Google Analytics
  •  *NOTE: Mobile traffic now accounts for more than half of total internet traffic. Find out how to make your site mobile device friendly.

     

    To request the link to your firms Website Health Check - simply get in touch.

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    When it comes to improving Search Engine Optimisation we believe the basics are best taken care of by those who know your business best - YOU!

    Improving your Search Engine Optimisation can feel like a daunting task, with so much information, where do you start? Before going down the road of paying for an SEO consultant, check out our new and improved 'SEO Tips' page for easy to follow advice and instructions to get your Web Manager website in great shape.

    The areas we cover include

    For each of these sections we explain why and how these areas affect your SEO and also cover how to get the best out of each area while also including some helpful tips and videos.

      Visit Our Search Engine Optimisation Tips Page   View our Search Engine Optimisation Checklist
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    Check out some of our Wolters Kluwer Central blog posts below:

    View all blog posts

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    CCH Web Manager - Improve your page titles and search descriptions
    Having unique title tags and meta descriptions for every page is important for Search Engine Optimisation. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.
    CCH Web Manager - Optimise your Homepage
    Not only is your homepage content often the first thing people read, but it's the most important page on your website when it comes to SEO, because it's indexed the most often by search engines.
    CCH Web Manager - Fix your broken links
    Links or 'Hyperlinks' are how you navigate from one web page/website to another. It's important that these links are working and are linking to the correct page or website in order to make sure visitors to your website are being taken to the correct information when they click on them.
    CCH Web Manager - Check and update your external links
    External Links are hyperlinks that point at any page on a domain other than your websites domain. It is important to check and update these regularly for maintenance purposes. Because the pages being linked to don't sit within your site they wont show up in your 'Broken Links' checker in Web Manager. The page may be removed or the URL path changed over time without your knowledge which can result in the link opening a broken page (404 Page not found).
    CCH Web Manager - Add a Staff Profiles page
    Building a personal connection with your audience is one small step towards a mutual trusting relationship. Including a Staff Profiles or Meet the Team page on your website provides a way for visitors to get to know a bit about who runs the company and who is working with clients.
    CCH Web Manager - Improve your site tree
    Although potentially not critical to a good functioning website or good search engine optimisation, a good website structure/site tree is tidy and easy to navigate – both for clients who are looking at the front end of your site, and for yourself and staff who need to access the site through Web Manager to maintain the content.
    CCH Web Manager - Update to a Responsive website
    Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. The number of smartphones has surpassed the number of personal computers and having a mobile-friendly website has become a critical part of having an online presence.
    CCH Web Manager - Overview
    CCH Web Manager Overview

    General SEO Videos | Tips & Info

    Do I Need a Website? | Search for Beginners
    In the first episode of Search for Beginners, we discuss how to choose the right type of online presence - be it a website (built from scratch or by using a content management system), a blog, or a social media account - for your business and its’ purpose.
    Setting goals for your website (and why it matters) | Search for Beginners
    In the second episode of Search for Beginners, learn about the types of metrics you might want to consider tracking (such as queries, impressions, clicks, and users’ path towards checkout), depending on what return of investment looks like to you. Learn why setting goals for your website (such as # of conversions, # of visitors, or revenue) really matters. In this episode, we also introduce analytics tools (such as Google Analytics or Google Search Console) to track these metrics and goals with.
    Tips for hiring a web developer (if you need one) | Search for Beginners
    In this episode of Search for Beginners, we discuss some of the things you should consider when deciding whether you should use one of the many available platforms to showcase your business online, or whether you should build a separate custom website. Additionally, we go over tips for finding, hiring and working with a web developer.
    Google Search Explained | Search for Beginners
    In this episode of Search for Beginners, we explain how Google Search finds your online business (a discovery process called crawling), organizes it (a process called indexing), and, finally, presents it to your potential customers (a process called ranking). Learn how Google Search works!
    Is my website showing in Google Search? | Search for Beginners
    In this episode of Search for Beginners, we explain how to check whether your website is showing in Google Search using the “site:” search. Additionally, we discuss how to make sure your website gets crawled and indexed in case it is currently not searchable on Google.
    Search Console explained (and why you need it)| Search for Beginners
    In this episode of Search for Beginners, we explain why Google Search Console is a great free tool to help you make informed business decisions and maintain a positive online presence. Learn more about what you can do with Search Console and what kind of insights about your website the tool can provide.
    Top 5 things to consider for your website | Search for Beginners
    In this episode of Search for Beginners, we go over the top 5 things you should consider to get your website ready to be listed on Google Search:
    Website & local business discovery on Google Search
    High quality content
    Fast & easy-to-access content on all devices
    Website security
    External help with SEO
    SEO explained | Search for Beginners
    In this episode of Search for Beginners, we explain what SEO (Search Engine Optimization) is and how you can use it to attract new customers to your website. Stay tuned to learn methods and best practices on how to increase visibility for and discoverability of your website.
    Tips for hiring an SEO specialist | Search for Beginners
    In this episode of Search for Beginners, we go over the minimal recommended qualifications you should look for in a potential SEO consultant. From asking the right questions, checking references, and holding a technical interview, stay tuned to learn the best practices to follow when looking for the right SEO consultant.
    How to change my Google Search result snippet? | Search for Beginners
    In this episode of Search for Beginners, learn how to change your Google Search result snippet (the title and the short description of your website in Google Search results). We go over what a good page title and a good page description look like, how to use meta tag descriptions to influence your snippet content, and how Google actually generates search result snippets.
    How to change my business address & information on Google? | Search for Beginners
    In the last episode of Search for Beginners, learn how to claim your store or business listing that appears on Google Search and Google Maps, and help customers find your physical location. Stay tuned to find out about the benefits of using Google My Business for your local business.