Any business, regardless of size, wants to be found at the top of a Google Search Engine Result Page (SERP). With Google AdWords you can target users via the Search Engine Results Page on Google. Advertisers can display their AdWords ads to users who enter those keywords into Google as their search query, even where their organic Search Engine Rankings don't qualify them to be on the front page for that particular search term. This form of advertising is also recognised as 'pay per click' and 'paid search'.
Google AdWords allows you to track your ad campaign including the number of clicks, number of impressions, click through rate (CTR), cost per click (CPC), conversion rate, number of conversions, cost per acquisition (CPA) etc.
Google AdWords can be a cost effective way to boost traffic to your website. You only pay when someone clicks on your ad (i.e. your cost per click).
Targeting customers in specific countries, regions or cities helps to widen your business reach.
See how your ads perform at any time by logging into your Google AdWords account. You can adjust your ads, try new search terms, pause your campaign and re-start whenever you feel like it.
Google AdWords is a tool you can use to have your business ad appear at the top of the page on a Google search engine results page (SERP). And while this sounds like a great option for getting your site to show up 'at the top' of Google, often you can achieve the same or better results by focusing on your organic search results. Here are some reasons to consider not using it:
Before you go spending money on your paid advertising through Google Adwords, we recommend you first work on your page titles, search descriptions and content within your site. If you can improve your search rankings organically to appear on the first page, you may not need to pay for listings.
While the most relevant ads are presented to the user first, if there are 10 other advertisers who have all 'bid' $3 per click for their ad, and you only bid $1 per click, your ad may not display.
To get the best out of a Google AdWords listing, you need to be reviewing and monitoring your account regularly. And before you can do that you need to understand the complexities of a well optimised AdWords account. We recommend you first spend this time improving your website content, page titles and search descriptions.
Some users may know that a Google AdWords ad isn't a result of organic Search Engine Optimisation and while they understand the ad may still represent information relevant to their search, they would rather explore the results which haven't been paid for.
If you haven't done so already, create a Google AdWords account then watch the following videos so you can start reaching new customers with online ads tailored to your business goals and budget.
1. What are Search Ads?
Learn what search ads are and how Google AdWords can connect you with potential customers across the web.
2. Create a Campaign
To start running search ads, you'll need a Google AdWords account with an active campaign. In this video, you'll learn how to create your first search campaign.
3. Pick The Right Keywords
So you’ve created your first search campaign. The next step is to set up ad groups, keywords and ads. In this video, you'll learn how to pick the right keywords.
4. Write Great Text Ads
So you've picked the right keywords. Now it’s time to talk about writing the ads. In this video, you'll learn how to write great text ads.
5. Track Your Goals
So you've written some great text ads. To reach your goals, you’ll need to track how you’re doing. In this video, you'll learn how to set up conversion tracking in AdWords.
6. Review Your Performance
So you’ve set up conversion tracking and you’ve launched your search campaign. To start hitting your goals, you’ll need to know how well you’re doing. In this video, you'll learn how to review your performance in AdWords.
Businesses can advertise on Google by opening a Google AdWords account using the following link : http://www.google.co.in/ads/new/step-by-step-adwords.html
Google AdWords appear on Google's Search Engine Results Page when people search for terms covered by a set of keywords selected during the ad set up.
Depending on the competitiveness of the keywords you are bidding for, relevance of that keyword, authoritative and fresh content, AdWords gives real conversions for your company. Here is Google's page for "Check and understand Quality Score"
Once you have entered into the auction, Google looks at two key factors to determine where your ad ranks; your maximum bid and your quality score. The best combined CPC Bid and quality score gets the best position.
You pay the minimum amount you can pay for the position you win if your ad is clicked on.
Ad Rank = Max Bid x Quality Score
Google AdWords can be an effective method of driving traffic to your site, marketing your firm and attracting prospects. You can reach people you think might be potential customers based on their interest, demographics or whether they have visited your website in the past.
Source: Google AdWords Help Center (https://support.google.com/google-ads/#topic=7456157).