CCH Web Manager Resource Hub

Quick Links

Use the below quick links to navigate to Web Manager user guides and other helpful information such as SEO tips and tools.

Improve Your SEO

Learn how to improve your websites Search Engine Optimisation through Web Manager, with our easy to follow tips.

Track & Manage Your SEO

Having a website well optimised for Search Engines isn't just about the content you put in your website. It's about how you manage and track it too!

Web Manager Help

Learn how to use, manage and maintain your website with videos and online guides.

Web Manager Training

A general overview of logging in, navigating and using CCH Web Manager to maintain your website.

Customised Demo Site

Visit our feature rich customized demonstration website.

Web Manager Blog

Keep up to date with the latest news, tips and tricks and latest features for your accounting website in Web Manager.

SEO Checklist

We have put together a checklist to help you manage your website's SEO.

Web Manager Resource Hub

Visit the Web Manager Resource Hub home page.

  Search Engine Optimisation (SEO) Tips

When it comes to improving Search Engine Optimisation, it's important to understand how to handle the basics, before hiring an external SEO agency - because you know your business best!

Website Functionality

Your CCH Web Manager website takes care of the technical side by ensuring your design framework and functionality conforms to the latest search engine requirements.

Sites older than 3 years should consider a redesign overhaul to keep up with the latest web standards and design.

Your Content

Content is the words and images within your website pages and externally displayed content like Page Titles and Search Descriptions that help people find you.

Good rankings come from consistently providing relevant, well written content over a period of time.

Below we outline how to take care of simple, yet significant, key areas such as Page Titles, Search Descriptions and Homepage text. A little effort in these areas can make a big difference toward improving your SEO rankings.

Page Titles and Descriptions (Meta Information)

Having unique title tags and meta descriptions for every page is important for Search Engine Optimisation. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe.

This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.


You can improve your page titles and search descriptions by using the Web Manager content management system to customise your page titles and meta descriptions.

Page Title (Title Meta Tag)

What is a page title? - The meta title is a title you give your webpage within the meta tags so that when a person sees a link to your page from the search engine it has a title to go with it. It is also visible at the top of the page tab in many web browsers and is saved as the title of a bookmark if a user saves it. 

When we build a new website we include a default title structure which usually consists of your company name, some key words, location and country. You can improve these by going through each category/page in your site tree and adding the page name or heading from the page for example on your firm profile page your title could be:

Firm Profile, Company Name, Location, Country

And under firm profile you may have a staff profile category/page which could be:

Staff Profiles, Company Name, Location, Country 

Here are a few tips for creating titles of the web pages:

  • Keep your title brief and descriptive that is relevant to the content of your pages.
  • Avoid keyword stuffing i.e. repeating the same words or phrases multiple times.
  • Avoid repeated titles. Create unique titles for each pages of your site. 

Note the recommended maximum number of characters (including spaces and symbols) is 65, you can add more but they will get ignored, you can use or or something similar to test the length of your title. 

Page Description (Description Meta Tag)

What is a page description? - The meta description is a 160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. 

When we built your website we would have included a description to your home category/page of your site, we often take part of your home page text for this. You can improve your website by going through each category/page in your site tree and adding a brief description of what the page is about while trying to add key words and phrases into the description. 

Here are a few tips for creating meta descriptions for the web pages:

  • Make sure that every page of your site has a meta description.
  • Create concise and high-quality descriptions that accurately describe your page.
  • Try to use words and phrases that users are likely to type into the search field.
  • Make sure each page on your website has a different meta description. 

The suggested maximum length of meta description is somewhere between 150 to 160 characters including spaces, you can use or something similar to test the length of your description.


Changing your page title and description in Web Manager

You can find the page title and description by clicking on a page in your site tree and going to the "Properties" tab.

At the top you will find the "Title".

Further down under the "Search" you will find the area for the "Description".


You can find information on how you can change/add your page titles and descriptions in our
Help Centre:

For more assistance contact our great Support Team on:
AU telephone:  1800 836 869
NZ telephone:  0800 946 535

Mobile Friendly (Responsive)

Mobile technology is changing the world. Smartphones are now so common that the number of smartphones has surpassed the number of personal computers. Ensuring your website is mobile-friendly is now a critical part of having an online presence.

To keep up with the current trends and standards we recommend responsive design which simply means that a website is constructed in a way that all of the content, images and structure of the site adapts to correctly fit the display on any device.


Responsive Design

With Responsive design your website and content will adapt to any screen size, mobile, tablet, laptop for an optimal user experience on any device. Best of all you will only need to edit your websites content in one place for it to automatically adapt to these devices. Going to a responsive website will also help with your Search Engine Optimisation and provide your new and existing clients with a better experience when visiting your website. Not only are more users browsing the internet on smaller screens but desktop PC's monitors are getting bigger, so with responsive design we can also make your full size website a lot wider than when your current site was built.

If you would like to see an example of a responsive website, then please click on the image of our demonstration site below.


Responsive Design Options

Mobile responsive design has now become the web 'standard'. If you are considering upgrading to a mobile responsive website design there are two options we can offer you - pre-designed template or customised design. Both of these options are available whether you intend to purchase a new website with us or if you are having a redesign. You can explore each option below.

Pre-designed Template

You can choose from one of the 8 layouts below to base your website build on. Click on each to view a demonstration site, which also gives you options for viewing in different colours.









Customised Design

We ask you to complete a design brief so we know exactly what you want to include in your customised responsive website. View our client examples below to get an idea of the features and layouts available.

Johnsons MME

Paul Martin CA

GMG Financial Group

Andrews Partners

Campbell Thompson CA

Morse Group

Stubbs & Co

Whitehill Keir

Please contact us if you would like to discuss one of the responsive design options above.


Helpful Tips for your mobile responsive design

Now that your website is mobile friendly, there are some things you can do to ensure the content of your website displays correctly when viewed from a mobile device.

Entering text

When entering text it is best to either (1) type it directly onto the page in Web Manager or (2) if the content exists in another format, firstly strip any formatting or styles applied to the content before pasting into Web Manager. The reason for this is that any formatting applied to the content may cause the content not to 'respond' well, as external formatting may conflict with the HTML or CSS (code that is used to build your website), which in turn may cause the content not to display more

Using tables

Tables are a great way of laying out content in columns or rows. They also provide a good way to align your text, images, and form elements. When creating tables it is important to remember that they will need to be flexible to work at both desktop/laptop size as well as mobile device size. If you need to set widths to table columns, it is best to use percentages rather than set widths (pixel widths), so that when the table scales down or up the widths of the columns will be able to adjust to the percentage they are set more

Adding images

You can add an image into your page to make it look more interesting. It could be a staff team photo, a picture of individual staff members, a business related image or a logo. Bear in mind that your image might be wider than the small size of a mobile screen (about 280 pixels wide or larger). What you need to do in this situation is get your image to grow and shrink with the window size on your tablet or mobile more

Homepage Content & Keywords

Your homepage content is often the first impression a prospective client gets of your firm. It's also very important when it comes to Search Engine Optimisation because it is indexed by search engines more frequently than other pages in a website.

Search engines 'crawl' website homepages regularly to analyse content for key phrases and keyword terms to align them with terms that users are searching for. 



Your Homepage is usually the first page that users will see when they visit your website. So paying attention to the quality of your homepage content is important. Even when users have landed on other pages of your website first (e.g. via search engine searches) they are likely to want to view your homepage to get an overall impression about your business or navigate to other important content.

You should aim for at least 400 words of informative and relevant homepage content, giving visitors an overview of your business and describing what you have to offer with clear calls to action, hyperlinked text (linking descriptive words to internal pages, such as services) to direct the user toward relevant content and help them engage with your firm.

It's important that the keywords and phrases you build into your content fit naturally within that content, matching the overall tone and don't feel out of place. Over doing it with keywords or just adding them collectively as sentences or paragraphs can actually hurt your search engine rankings as well as making it unappealing for users to read.


Locating, reviewing and editing your home page content

It is a good idea to review your home page content from time to time to make sure the information on it is relevant.

In most cases your home page content will be the content page called Index which sits within the Home folder. If you wish to edit it you can do so by clicking the Edit button in the top right of the Web Manager window.

In some instances, your home page content may be made up of several different content pages, especially if you have feature panels such as services or staff profiles displayed on your home page. If these pages are not in your Home folder then they may be in a separate folder called Features. As this folder is a 'hidden' folder (denoted by the red cross across the folder icon) so that it does not display in the main menu bar you may need to tick the Show Hidden Items tick box, which sits just below the site tree, if you cannot see the Features folder.

Please see the "Tips / Help" section for links for the Help Centre for more detail on how to edit your page in Web Manager.


Tips for quality homepage content

Make Your Value Proposition Clear and Prominent

Your key products and services should feature prominently on your homepage. When visitors land on your homepage, they should know immediately what you are offering them – and how you stand out from your competition.

Optimize Your Headings

Your headings and subheadings are powerful for search, so make sure you are making the most of them. When implementing your homepage content, be sure to use your 'Headings' format drop-down for your titles. Using the headings functions helps search engines distinguish the hierarchy of content on the page. Your homepage should include only one main H1 heading and each other subheading should be an H2 or H3, in accordance with their prominence in the hierarchy. Note that the H1 heading should be very relevant to the content on the page, otherwise it will not rank well.

Add Relevant Keywords

Add home page text that includes keywords relevant to your business - services you offer, firm profile etc.

If you need some direction as to commonly searched terms, check out the keyword planner in Google AdWords. You don't have to sign up/pay, you can use step 2 of the Google AdWords setup for inspiration -

Call-To-Action (CTA)

A CTA is a link/hyperlink in your content that will take the user on their next natural step, if a client reads all the way to the bottom of the content a CTA could also be a button that will lead them further into the site. Optimize your CTAs by making them more descriptive, as opposed to the generic "Click Here." Give the user a reason to click through to the information - try linking a line of descriptive text like "View our range of business services".

Please note: Depending on the design of you website, your home page's content may not be a single page sitting in the 'Home' folder but may be made up of several different pages which may include services or features pages from the 'Features' folder.

You can find information on how you can change/add your page content
Help Centre:

For more assistance contact our great Support Team on:
AU telephone:  1800 836 869
NZ telephone:  0800 946 535

Broken Links - Internal / External

Internal Links or 'Hyperlinks' are how you navigate from one page to another inside your website. It's important that these links are working and are linking to the correct page or website in order to make sure visitors to your website are being taken to the correct information when they click on them.

External Links are hyperlinks that point at any page on a domain other than your websites domain. It is important to check and update these regularly for maintenance purposes. Because the pages being linked to don't sit within your site they wont show up in your 'Broken Links' checker in Web Manager. The page may be removed or the URL path changed over time without your knowledge which can result in the link opening a broken page (404 Page not found).


How broken links can hurt your website

One of the key things that can quickly turn viewers away from your website is broken links. Broken Links are usually displayed as a page with a "404: page not found" error message.

Broken links not only have a negative impact for the viewer but they can also impact your SEO and search engine page rankings.

Check your site regularly for broken links

It is recommended that you run the Broken Link checker regularly in Web Manager to review and fix any broken links that may have occurred when editing content or moving, deleting or renaming any pages or folders within your website as any links that were pointing to of from those pages may have been affected.

Click on the How to tab to find out how to fix any broken links, both internal and external (to another website), in your website.


Fixing Broken Links

If you discover broken internal or external links within your website fixing them is easy in Web Manager. We cover them off in the steps below.

Fix Internal Links

You can review and correct broken links by using the Broken Links checker in Web Manager by selecting Broken Links from the Content Manager menu. This will then show you a list of any broken links on your site and the broken link it is pointing to.

You then have the option to either change the link or open the page that the link appears on if you wish to review it.

If you opt to change the link you will then be able to select a new page in the site tree to link to.

Fix External Links

When we setup your website we included an "Internet (or Useful) Links" page. This is usually placed as a sub-page of
"Resources (or Client Tools)". As a result changes on those websites over time, your page contains links which are out of date or broken.

We advise going through each of the links to see if they work, we also advise that the link opens in a new tab for better usability, to fix broken links you can right click on the link and select "Properties".

There you can update the "URL" to a working link/URL.

Quick Tip: It's good usability for a link to an external page to open in a new tab so the user doesn't get taken away from your website, to do this you can set the "Target" to "New Window".


Internal Links

External Links


Internal Link Help

For more information on the broken links checker, please click the following link:

Check your site tree for any folders containing older content which may no longer be needed, these could contain broken links and moving these folders to the recycle bin will make your job faster.

For more assistance contact our Support Team on:
AU telephone:  1800 836 869
NZ telephone:  0800 946 535

External Link Help

Dead Link Checker

Don't want to click on each link one by one? you can use this handy online dead link check:
Note: Click the link under "Source link text" to be taken to the page where the broken link is located.

You can find information on how you can change/add your external links in our
Help Centre:

For more assistance contact our great Support Team on:
AU telephone:  1800 836 869
NZ telephone:  0800 946 535

Site Structure / User Experience (UX)

A good website structure/site tree should be tidy and easy to navigate – both for clients who are looking at the front end of your site, and for yourself and staff who need to access the site through Web Manager to maintain the content, your site structure is not only important for your users, but it's your site's roadmap for the search engines.

What is UX? UX stands for User eXperience, it's all about how users experience on your website, whether on a desktop PC a mobile device. It's all about how someone feels when using your website, is it a joy to use it, does it help you effortlessly achieve what you've been searching for? Or does it make you feel angry and frustrated because it doesn't work or look the way you expected it to?


A good website structure is tidy and easy to navigate – both for clients who are looking at the front end of your site, and for yourself and staff who need to access the site through Web Manager to maintain the content.

Here is an example of a tidy website structure:

  • All live pages at the top of the site tree
  • Some pages shifted into folders/categories as sub pages to reduce main navigation items
  • Hidden test pages have been moved into a folder/category called "Test Pages"
  • Older test files and pages that are no longer used have been deleted

Here is an example of a website structure which needs improvement:

  • Difficult to locate live pages in the site tree
  • Several live pages that will take up a lot of space across the navigation area that could be condensed into sub pages
  • Hidden test pages all through the site tree causing unnecessary scrolling

How to organise your site tree

Shifting items up and down the site tree
The easiest way to organise your site tree is to first click on the very top level folder/category in the site tree (usually displayed as your domain name) and then click the "Category" tab. From this view you can move your files and folders up and down in order, you can also order any folder/category in your site tree by using the same method.

Note: This order is the order your live pages appear on your websites menu/navigation.

Moving files into folders (drag and drop)
If you want to move pages or folders/categories into a different folder/category e.g. if you aren't ready to delete then, then you may want to shift some old pages or test pages into a new folder/category called "Old Pages" or similar. You can click and hold on an icon and then drag and drop the item onto the folder icon in the site tree.

Note: If drag and drop is not working you may be in a browser that does not support drag and drop, we advise using IE with Web Manager.

The alternate and way to move objects into a different folder/category would be clicking on a page or folder/category you want to move, click the properties tab, then click the URL "Change" button:

On the pop-up window press the "Move" button and select the new location of the page.

Setting items to "Not on Menu" vs "Hidden"

In a case where you want an item to be hidden from the menu/navigation but still searchable by the search engines set the page to "Not on Menu".

In the case where you want a page to be hidden from the menu/navigation AND search engines set the page to "Hidden".

In the case of both the above options you can still reach the page by the URL. 


Q. I want to built a small website for my Financial Planning division, but don't want to purchase a whole separate website licence. Can I include this as a 'sub-site' (sub-folder with its own domain) from within my main Accounting website? What should I be aware of when doing this?

A. Using a 'sub-site' structure to have a online presence for a division of your business can be cost effective, however there are a number of factors that should be considered before implementing this structure:

  • May result in poor rankings for the sub-site content compared to if it were built as a stand alone site. Whether it has its own domain name or not, if it is not at the 'top level' of its own site tree its Search Engine Rankings are likely to not be as good.
  • Site search function will search and show results for both sites folders, e.g. if you visit the Financial Planning sub-site via its direct url or domain, even if it has its own layout and design, using the 'search' box to locate information will show results from the entire site structure. This can be an issue in cases where the Financial Planning advice needs to remain separate from the accounting content.
  • Google Analytics will be shared for all the sites in the Web Manager site tree.
  • If there are two or more domains pointing to one Web Manager site tree, Google can/will index the content for both sites under both domains, e.g. Google may index the Financial Planning content under the Accounting domain.
  • More difficult to manage in Web Manager if you want to keep contacts, enquiries, emarketing separate for the two divisions, it can get messy.
  • The sub-site folder will always appear in the url e.g. the two homepages will be:,
  • Regardless of whether they have their own domain names, the name of the sub-folder always appears in the url - even if you visit the sub-site domain directly. This can be an issue where the sub-sites are country specific as you may end up with or .

You can find information on how you can order items in your site-tree:
Help Centre:$order

For more assistance contact our great Support Team on:
AU telephone:  1800 836 869
NZ telephone:  0800 946 535

Images (ALT Text)

Adding images to your content is a great way to capture attention, to break up the words or to add visual appeal. Well-chosen images also strengthen your message. It is important to give those images good alt text to strengthen the message towards search engine crawlers and improve the accessibility of your website.


What is "alt text"?

Alt text (alternative text), also known as "alt attributes". 

The alt text gives descriptive information about an individual image within a page or post, for any image on your site the alt text should describe what's on it. The alt text information is useful to assist visually impaired customers, screen readers for the blind and visually impaired will read out this text and thus make your image accessible.

How does alt text help search engines?

Using alt text on your images can make for a better user experience, but it may also give you SEO (search engine optimisation) benefits. While search engine image recognition technology has vastly improved over the years, search crawlers still can't "see" the images on a website, alt text provides better image context/descriptions helping search engine crawlers to index an image properly.


Adding alt text in Web Manager

There are two ways to add in alt text to an image in Web Manager. You can do it through the Image Manager when selecting an image to insert into a page or by right mouse clicking on an image that has already been placed on a page and selecting Properties.

Image Manager

Click on the Image Manager icon in the editing toolbar. Select the image that you want to add alt text to and add the alt text into the field as circled below.


Click the Edit button to access the content editor for the page that the image you want to add alt text to is on. Right mouse click on the image and select 'Properties'. Add the alt text in the field as circled below.


How do I write good alt text?

  1. Describe the image as specifically as possible.
  2. Keep it (relatively) short.
  3. Use your keywords in your image description.
  4. Avoid keyword stuffing. Don't stuff as many relevant keywords as you can think of into it. Focus on writing descriptive alt text that provides context to the image and if possible, includes your target keyword, and leave it at that. 
  5. Don't include "image of," "picture of," etc. in your alt text. It's already assumed your alt text is referring to an image, so there's no need to specify it.


  • Good: 
    Image: "puppy.jpg" alt text: "puppy"
  • Best: 
    Image: "puppy.jpg" alt text: "Dalmatian puppy playing fetch"
  • To be avoided: 
    Image: "puppy.jpg" alt text: "puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"

You can find information on how you can change/add alt text to your page or post in our
Help Centre:

For more assistance contact our great Support Team on:
AU telephone:  1800 836 869
NZ telephone:  0800 946 535

SEO Checklist

We have put together a checklist to help you manage this yourself.

Our Blog Posts

Our Wolters Kluwer Central Blog is also a useful source of tips and information.

Paying for an SEO Consultant?

Unsure if you need an SEO consultant? Have a read of Google's article here.