Quick Links

Use the below quick links to navigate to Web Manager user guides and other helpful information such as SEO tips and tools.

Improve Your SEO

Learn how to improve your websites Search Engine Optimisation through Web Manager, with our easy to follow tips.

Track & Manage Your SEO

Having a website well optimised for Search Engines isn't just about the content you put in your website. It's about how you manage and track it too!

Web Manager Help

Learn how to use, manage and maintain your website with videos and online guides.

Web Manager Training

A general overview of logging in, navigating and using CCH Web Manager to maintain your website.

Customised Demo Site

Visit our feature rich customized demonstration website.

Web Manager Blog

Keep up to date with the latest news, tips and tricks and latest features for your accounting website in Web Manager.

SEO Checklist

We have put together a checklist to help you manage your website's SEO.

Web Manager Resource Hub

Visit the Web Manager Resource Hub home page.

CCH Web Manager Resource Hub
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Using social media alongside your CCH Web Manager website

Social media helps push your firm forward in a new and comparatively affordable way compared to more traditional marketing channels. Easily accessible to millions from virtually anywhere, it's an ideal means of driving more visitors to your CCH Web Manager website and helps improve your Search Rankings.

Social media marketing is a commitment and you'll need to post consistently to stay relevant, but not so often that you get blocked.

So how do you strike a balance with social media posts? 

The "ideal" frequency will depend on your firm's goals and the amount of time that you're willing to commit to your social media marketing efforts. However, equipped with the guide below you'll have a general idea of how many times you should be posting each week:

  • LinkedIn: 2 to 3 posts per week on your company page. LinkedIn is for professionals and they tend to use it during working hours. 
     
  • Facebook: 2 to 3 posts during the week and once in the weekend. Too many more and you'll see likes, comments and shares begin to taper off.
     
  • Twitter: Roughly 1 tweet per day. When it comes to Twitter marketing, engagement will drop off after the first tweet of the day
     
  • Instagram: 2 to 3 posts per week. Instagram is meant for use on mobile devices, so users tend to use the network anytime.
     
  • YouTube: 1 short video per week (up to 2 minutes) encouraging viewers to complete a call to action – like clicking through to your website, contacting you about a new service offering, or signing up to your mailing list.
     
  • Blog: your best option is to post around 5 times per month, or roughly once a week. Readers are interested in relevant content that adds value and provides information, rather than just sell. 
Choosing the right social media channels
for your firm

Social media can be used alongside your CCH Web Manager website for a powerful online presence. Read our blog post to discover the number of options that your firm can use to expand your online presence with social media.
READ MORE

Kind Regards,
The CCH Web Manager Team

0800 94 65 35  |   nz-ifirm@wolterskluwer.com  |   www.cchifirm.co.nz
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