Chartered Accountants Australia and New Zealand (CAANZ)
Chartered Accountants Australia and New Zealand (CAANZ) released their new logo in 2015 and it is available for use by members who hold a Certificate of Public Practice – however many websites are still using the old CA branding.
If you have not already requested the logo files from the Chartered Accountants ANZ, visit the Chartered Accountants ANZ website to do so.
CAANZ Limitation of Liability Scheme Disclosure Statement
If you are a member of the CAANZ then it is important that their disclosure statement is included so your existing and prospective clients know that you operate under the CAANZ approved Professional Standards Scheme. The wording you need to display is "Liability limited by a scheme approved under Professional Standards Legislation". This needs to be clearly displayed on your website.
If your firm or a team member is a CPA Public Practice member, ensure your website is using the correct version of the CPA logo (see below). You can view more information on the branding guidelines here.
Over the years there have been a number of MYOB/BankLink badges and logos that accounting firms can include on their website to show their association. Ensure your website is using the most up to date version by contacting your MYOB/BankLink representative or by visiting the MYOB/BankLink website for your country.
Xero offer a number of logos based on the certification you hold – Gold, Silver, Bronze, Certified Adviser etc. If you don't hold any of the above certifications, you can still display the generic Xero logo on your website to show your association with the software. If you are unsure of your level of certification, contact your Xero representative so they can provide you with logos relevant to your firm.
Contact your membership and association representative or visit the website to ensure you have the most up-to-date logos for your firm.
Optimising images for your website
When updating your association logos, it's important to remember that images with large file sizes can impact page loading times and Search Engine Optimisation if they aren't optimised for web usage. There are some handy free image optimisation tools available online, Optimizilla and Tinyjpg for example, that allow you to upload an image and set the level of quality compared to file size. If you need to resize the image and do not have any image manipulation software on your computer, you can use Web Manager's image editor to crop and resize your images once they are uploaded.