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CCH Web Manager Resource Hub | Wolters Kluwer
 
31 August 2017
CCH Web Manager Newsletter
IS YOUR ASSOCIATIONS BRANDING UP TO DATE?
Keeping your associations branding up to date may not seem high priority, but in reality it is extremely important in conveying a sense of professionalism and reliability to potential clients. Your company may be a member or partner of software businesses, accounting groups etc. and, as such, your site may include their affiliated content and logos.

As branding can often change, it is important to make sure you are displaying the most up to date affiliated content on your website. In many cases, you can simply update the logo within CCH Web Manager. Further information and instructions on how to do this can be found in our help centre. In other cases however, due to the location of the logo within your website, you may not have access to do this yourself. If you are unable to do it yourself please contact us at nz-webmanager@wolterskluwer.com.

Chartered Accountants Australia and New Zealand (CAANZ)

Chartered Accountants Australia and New Zealand (CAANZ) released their new logo in 2015 and it is available for use by members who hold a Certificate of Public Practice – however many websites are still using the old CA branding. 

If you have not already requested the logo files from the Chartered Accountants ANZ, visit the Chartered Accountants ANZ website to do so
.

Current logo



Outdated logos




CAANZ Limitation of Liability Scheme Disclosure Statement

If you are a member of the CAANZ then it is important that their disclosure statement is included so your existing and prospective clients know that you operate under the CAANZ approved Professional Standards Scheme.  The wording you need to display is "Liability limited by a scheme approved under Professional Standards Legislation".  This needs to be clearly displayed on your website.

CPA Australia

If your firm or a team member is a CPA Public Practice member, ensure your website is using the correct version of the CPA logo (see below). You can view more information on the branding guidelines here.

Correct logo



Incorrect logo



MYOB/BankLink

Over the years there have been a number of MYOB/BankLink badges and logos that accounting firms can include on their website to show their association. Ensure your website is using the most up to date version by contacting your MYOB/BankLink representative or by visiting the MYOB/BankLink website for your country.

Current logos


Outdated logos




Xero

Xero offer a number of logos based on the certification you hold – Gold, Silver, Bronze, Certified Adviser etc. If you don't hold any of the above certifications, you can still display the generic Xero logo on your website to show your association with the software. If you are unsure of your level of certification, contact your Xero representative so they can provide you with logos relevant to your firm.

Current logos



Other associations

Contact your membership and association representative or visit the website to ensure you have the most up-to-date logos for your firm.

Optimising images for your website

When updating your association logos, it's important to remember that images with large file sizes can impact page loading times and Search Engine Optimisation if they aren't optimised for web usage. There are some handy free image optimisation tools available online, Optimizilla and Tinyjpg for example, that allow you to upload an image and set the level of quality compared to file size. If you need to resize the image and do not have any image manipulation software on your computer, you can use Web Manager's image editor to crop and resize your images once they are uploaded.

 

USEFUL TOOLS & RESOURCES
5 Essential Tips for Improving Your Services Content
Does your Services content accurately reflect what your firm has to offer? Is it written for your target market? Is the content unique to your website and optimised for SEO?...FIND OUT MORE
Search Engine Optimisation (SEO) tips 
When it comes to improving SEO there are two main areas to focus on - website functionality and your content...FIND OUT MORE
    CCH Web Manager Help Centre
Useful videos and other content to help you navigate the Web Manager system...FIND OUT MORE
 
Our knowledgeable support team are available to answer any queries you have about CCH Web Manager.
 
Support Hours Monday to Friday - 8:30am to 5:00pm NZST
0800 500 224  |  nz-webmanager@wolterskluwer.com

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