If you've been wondering 'Is blogging really worth the time and effort?' The answer is YES!
Some might argue that if you are only going to focus on one area of Digital Marketing – it would be to blog. Why? Because publishing regular blog posts to your website helps to engage your existing clients, enhance inbound traffic, attract new clients and it means you are adding new content to your site containing key phrases (which will be indexed by google) – so not only can it be a critical tool for helping to improve your search engine rankings, but it is also easy to share across a variety of social media platforms.
Blogging for Search Engine Optimization (SEO) – Search engines will rank sites higher which have relevant content that is regularly updated and that have lots of inbound links from other sites. A great way to achieve this is to publish regular blog posts which you can link back to from social media platforms. This gives Google and other search engines new content to index and gives you opportunities to utilise key terms and phrases in relevant blog articles to improve your visibility on search engine results pages (SERPS).
Getting your post out there – Now that you have published your blog post to your website, it's important to promote your post to ensure you're getting traffic to your site. There are a number of ways you can go about promoting your blog including Newsletters to your clients and prospects, sharing via your own social media pages and providing readers with tools to easily share to their social media pages.
Automated cross platform sharing tools – Hootsuite is one example of a widely used platform for managing social media, scheduling posts and engaging with your audience all from one place. The user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, YouTube, and many more.
There are many other online tools for posting and sharing blogs plus social media to various networks quickly and effectively, each with their own qualities. Some other examples include 'Onlywire' – a tool for bookmarking your posts to nearly 30 sites simultaneously. And 'Dlvr.it' – link up your blog's RSS feed to your different social media accounts.
Adding blog posts in Web Manager
You can add a blog to your website from the 'Create New' drop-down menu above your site tree. If the blog item does not show in the 'Create New' menu, please contact us to enable this for you.
Visit our Help Centre for instructions on adding blog posts or watch the video from the 'Videos' tab.
Insert a share button on your website
You can add share buttons to your website for users to like or share your website with their friends. Rather than going to each of the social media developer websites and supplying us with several different scripts for all the share buttons, there are websites that have the ability to add several social media share buttons in one script. Some of these are customisable, so you can add the social media sites you think your target audience will have accounts with and remove any others. One we recommend is AddThis. AddThis can create "Share" & "Follow" button sets and allows you to customise what icons or buttons you want to display. It also lets you display them in several different formats from small/large icons, buttons and buttons with counters (see image below).
There are other sites available which do similar things, for example, ShareThis. However, we recommend and use AddThis as it can be incorporated into your Google account and tie in with Analytics to record/display data. You can just supply us the code without logging in by clicking the "Don't want analytics?" link.